WARP

For tuition centres above SGD 500k a year

Tuition centres above SGD 500k keep making this mistake with their marketing

You'd never let a tutor teach a syllabus they didn't know. So why let someone who doesn't know parents market your centre?

Get my Enrolment Audit

30 minutes. Your numbers. You keep the plan whether you work with us or not.

You know your programmes are solid. Parents love it, students are benefiting from it.

You've grown past SGD 500k by getting the teaching right. So you've probably already paid someone to handle the marketing.

Maybe it went like this. The leads were expensive, the leads were low quality, and the marketing didn't lead to any new enrolments.

Every month, a report. Clicks, impressions, cost per lead.

And instead of them coming to you with strategies, you were the one giving them ideas.

Meanwhile every term that goes by with enquiries that never enrol means empty slots in classes you've already staffed, while your rent and salaries stay fixed and the fee goes out again next month.

That's the expensive part.

Marketing to parents is a specialist market.

A generalist agency doesn't know what a P5 parent does after mid-year results, what to run in Term 3, or why a trial no-show happens. So it optimises the only thing it can see, cost per lead, and the leads don't enrol.

Your last agency didn't fail because marketing doesn't work. It failed because it didn't know the education market.

An empty tuition classroom in the early evening: a long white table, a row of empty navy chairs, a blank whiteboard and HDB flats through the window.

And that's fixable.

How we do it differently

Unfortunately, we see many education businesses make this mistake.

Since 2016, we've worked with nothing but education businesses in Singapore. We know what parents want at every age, the MOE calendar, and how to position a programme so parents sign up and show up.

Most agencies go live in the first week. We don't run a single ad in Month 1.

  1. The entire first month is foundation. We go deep into your centre, your programmes, your teaching approach, what makes you different from the other options in your area, and what your ideal parent actually cares about.

  2. We use all of that to build your positioning, your offers, and your campaign, fully customised for your centre and nobody else's.

  3. Only then do the ads go live.

What changes

The work starts where your last agency stopped.

  • The parents who enquire are the parents you want.
  • Every enquiry gets a reply within minutes, so no lead goes cold.
  • You see what each enrolled student costs and what a full class earns, every week.
  • And you stop writing your agency's strategy for it.

Since 2016

We've worked exclusively with 100+ education centres in Singapore.

  • 250,000+qualified parent enquiries
  • SGD 3 million+spent on education advertising
  • SGD 65 million+in enrolment revenue for our clients

Marketing to parents, down to a science.

The free Enrolment Audit

30 minutes. Three numbers. One plan you keep.

That's what an Enrolment Audit of your centre is for. It takes 30 minutes. We go through your real numbers with you:

What it costs you to enrol one student todayThe number a cost-per-lead report never shows you.
How fast a new class has to fill to be worth openingSo you know which new class is worth opening, and when.
What your centre would earn at full capacityThe ceiling you're growing towards, in dollars.

We show you exactly where the money is leaking, and map the path to your next full class. On your numbers, before you invest a single dollar with us.

Most owners tell us it's the first time they've seen their business this clearly. You keep the plan whether you work with us or not.

If we can't help you, we'll tell you, and you keep everything from the meeting. Whatever you share stays between us.

This is for:

  • Established education centres above SGD 500k a year
  • Owners with classes to fill and the capacity to take more
  • Those ready to invest in real, consistent growth

It isn't for brands hunting the cheapest cost-per-lead.

A tuition centre's front desk after hours: an oak counter with a stack of enrolment forms, a term calendar on the wall and a corridor to the classrooms.

Questions owners ask us

Every agency says they're education specialists now. Who do I believe?

Nobody, until they show you on your own numbers. That's what the audit is for: 30 minutes on what it costs you to enrol one student today, before you invest a single dollar with us. Since 2016 we've worked only with education businesses, 100+ centres. If what we show you isn't useful, you've spent half an hour and you still keep the plan.

My team is already stretched. Who manages this on our side?

Fair question, and the right one to ask before you start. We build the positioning, offers, campaigns and follow-up scripts, so your team can save time by using what's already prepared for them.

What happens in the audit, and what do we keep if we don't sign?

Three numbers, worked out on your centre: what it costs you to enrol one student, how fast a new class has to fill to be worth opening, and what your centre would earn at full capacity. You leave with the plan, whether you work with us or not. And if we can't help you, we'll tell you.

Your free Enrolment Audit

You've already paid for leads that didn't enrol. These 30 minutes are free.

Leave your details and we'll be in touch to schedule your Enrolment Audit.

  • Simon's team messages you on WhatsApp to find a time.
  • 30 minutes, on your numbers.
  • You keep the plan whether you work with us or not.

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30 minutes. Your numbers. You keep the plan whether you work with us or not.

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